At Pinnafy, our goal is to make local discovery easy and honest. We curate updated menus, prices, hours, and reviews from real restaurants, salons, barbershops, spas, and other local businesses across North America. Behind every listing and article is a group of contributors who understand these places inside and out. From quick bites to high-end services, our writers are trusted experts in their niche.
Rather than assigning each post to a single name, we publish under our Editorial Team. This allows us to deliver consistent, high-quality local content while still drawing on the personal experience of our writers. You’ll often find their names and input mentioned in reviews, guides, and local roundups.
Here’s a closer look at the people shaping what you read on Pinnafy:
Emma Thompson
Specialty: Fast Food, Casual Dining and Service-Based Chains
Location Focus: Midwest USA, Canada
Emma is a local business content strategist based in Chicago with over six years of experience covering fast food and casual dining, as well as high-volume service chains like walk-in salons and barbershops. Her writing blends practical insight with hands-on reviews of local menus, prices, wait times, and promotions. Whether she’s reviewing a drive-thru burger joint or a 10-minute haircut spot, Emma provides fast, honest, and highly searchable breakdowns for everyday customers.
Liam Chen
Specialty: Asian Cuisine and Asian-Owned Local Businesses
Location Focus: West Coast USA, East Asia
Liam is a bilingual researcher based in San Francisco who covers both authentic Asian cuisine and Asian-owned service businesses like massage studios, nail salons, and herbal wellness shops. His coverage includes detailed menu reviews and service breakdowns from local Chinese, Japanese, Thai, and Korean establishments. Liam’s first-hand cultural understanding and market research background help readers explore both food and service offerings with confidence.
Sofia Ramirez
Specialty: Latin and American Cuisine and Family-Owned Service Shops
Location Focus: Southwest USA, Latin America
Sofia, a bilingual food and lifestyle reviewer from Austin, Texas, explores the best Latin food menus and small business services across the Southwest. Her expertise spans everything from taco truck menus to Latina-owned beauty salons and barber studios. With a deep appreciation for heritage, Sofia uncovers local pricing structures, seasonal specials, and culturally specific services, giving readers a real-world glimpse into businesses that serve both heart and home.
Aiden Patel
Specialty: Fine Dining, Seafood and High-End Personal Services
Location Focus: East Coast USA
Aiden is a fine dining critic and luxury lifestyle reviewer from Boston. Beyond tasting menus and seafood towers, Aiden specializes in high-end personal service businesses like boutique spas, facial clinics, and upscale grooming lounges. He delivers polished, experience-driven content for readers who value quality, ambiance, and refined service offerings whether for a special dinner or a self-care upgrade.
Layla Khan
Specialty: Mediterranean and Halal Cuisine and Women-Led Wellness Spaces
Location Focus: Toronto, Greater New York Area
Layla is a cultural dining and wellness writer based in Toronto, focusing on halal-friendly restaurants and women-owned local businesses. From Turkish kebab menus to hijabi-friendly beauty salons and wellness spas, Layla ensures her reviews highlight both food and services that honor religious, cultural, and ethical preferences. Her content is especially valued by readers seeking authenticity, inclusivity, and respectful recommendations.
Noah Williams
Specialty: Bars, Nightlife and After-Hours Services
Location Focus: Southern and Central USA
Noah is a nightlife reviewer and late-service spot expert who maps out not just bar menus and happy hours, but also late-night local businesses like 24/7 diners, overnight barbershops, and nightlife-adjacent services like party rentals or hookah lounges. With firsthand knowledge of both popular and hidden gems, Noah helps readers make spontaneous or last-minute plans with accurate info on prices, opening hours, and crowd vibes.
Mia Lopez
Specialty: Seasonal Dining and Holiday-Focused Local Businesses
Location Focus: Florida, Nationwide US
Mia is a Miami-based writer who curates holiday-focused content year-round, including restaurants with seasonal menus and businesses that offer special services for events like Christmas, Eid, Valentine’s Day, and Thanksgiving. Whether you’re looking for a romantic dinner, a holiday haircut, or a New Year’s Eve event space, Mia highlights menus, packages, pricing, and availability that change with the season.
Read our Editorial Policy to understand the principles that guide us in creating content that’s helpful and reliable.